Suchana Bera, the changing empowering force behind the influence revolution game @suchanabera

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Suchana Bera @suchanabera

Suchana Bera @suchanabera

Experience the world of luxury through the eyes of Suchana Bera, a highly regarded consultant and influencer in the fashion and luxury industry

Suchana Bera is a renowned name in the world of luxury lifestyle consulting and influencing in India. With her impeccable taste and deep understanding of the fashion and luxury industry, she has become a sought-after consultant for brands, celebrities, and royalty alike. Her collaborations with renowned brands and personalities have helped to create successful partnerships. With a significant following on social media, Suchana has become a trusted source for the latest luxury lifestyle trends and designer fashion. She has traveled to more than 24 plus countries, won numerous awards, and is a Guest Lecturer and Brand Educator.

Suchana Bera @suchanabera

Suchana Bera @suchanabera

1. Can you tell us briefly about your journey and how you became a luxury lifestyle influencer and consultant?

Suchana: Certainly! I started my career with international hospitality chains such as Hyatt International, Carlson, and Lalit Suri Hospitality Company, which exposed me to luxury and travel. I then worked with Mercedes, which further enhanced my knowledge of the luxury lifestyle. With my experience and expertise, I started consulting luxury brands and eventually became a lifestyle influencer.

2. What is your approach to creating successful collaborations with brands, celebrities, and personalities?

Suchana: “My approach is to first understand the brand’s values and the celebrity’s preferences. I focus on creating authentic and meaningful collaborations that benefit all parties involved. By bringing together the right people and creating unique experiences, I help brands and personalities to connect with their target audience and create a lasting impact.”

3. What do you think sets you apart from other lifestyle influencers and consultants in the industry?

Suchana: “I believe my deep understanding of the fashion and luxury industry, combined with my excellent networking skills, has helped me to create successful collaborations with brands, celebrities, and personalities. I am also committed to authenticity and providing valuable and relevant content to my audience, which sets me apart from influencers who may prioritize quantity over quality.”

Suchana Bera @suchanabera

Suchana Bera @suchanabera

4. How do you stay up-to-date with the latest trends and innovations in the luxury lifestyle industry?

Suchana: “I make it a priority to attend fashion weeks, industry events, and brand launches to stay up-to-date with the latest trends and innovations in the luxury lifestyle industry. I also regularly read fashion magazines and follow industry leaders and influencers on social media to stay informed.”

5. What advice would you give to aspiring luxury lifestyle influencers and consultants?

Suchana: My advice would be to stay true to your personal brand and values while staying informed and educated about the latest trends and practices in the industry. It’s essential to build a strong network of professionals and to always be open to new opportunities and collaborations.  

6. How do you balance your work as a consultant, influencer, and educator with your personal life and family?

Suchana: Balancing work and family can be challenging, but I prioritize my time and make sure to schedule quality time with my family. My husband and son are both creative and supportive, which makes it easier to balance my personal and professional life.

7. What are your future plans and goals for your career in the luxury lifestyle industry?

Suchana: My aspirations for the future of my career in the luxury lifestyle industry revolve around championing sustainable and ethical practices. Parijat is an exceptional platform that enables me to curate bespoke experiences that seamlessly blend heritage and luxury, including the launch of exceptional brands through strategic alliances. Additionally, I endeavor to elevate the prominence of sustainable fashion by actively promoting eco-friendly manufacturing and consumption practices.

You can find her at @suchanabera

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